Cult Wines launches third overseas office

15/08/2019 by Kelly Liang
Posted in: Cult Wines Ltd News, Wine Investment, Wine Market News,
Tagged: China Shanghai Office

In July 2019 Cult Wines launched its Shanghai office with the aim to provide tasting services, collection advice and wine education to the rapidly growing Chinese market.

Headquartered in London, the Shanghai office is Cult Wines’ third overseas office. The other two offices are in Hong Kong and Singapore.

The Shanghai office has two full-time professional portfolio managers, who can offer services in English and Chinese.

Cult Wines China Staff
Dan Siebers
Dan Siebers
China Sales - Associate Director
Direct Phone: +86 21 6085-3593

Dan joined the team in early 2018 to focus on the Mainland China market. Dan first become fascinated with China at 16 years old when he briefly studied Kung Fu. This interest later compelled him to earn a BA in China Studies. During his college studies he also developed a passion for wine and worked part-time as a sommelier. In 1999 Dan moved to Beijing to work at a famous environmental NGO during the day and as China’s first sommelier in the evening. Since 2003 Dan has worked as Area Director for two of China’s largest wine importer/distributors. During this time he also completed market research projects for several organizations and government bodies, including Wine Intelligence and ICEX. Dan holds advanced certifications from WSET, Court of Master Sommeliers, and the Society of Wine Educators.

Dan holds a MSc in Economics and Business Administration from NHH Norwegian School of Economics, which was ranked 5th in the world in economics by The Financial Times. Dan was the first student in university history to complete all coursework within one year, and to have his Masters’ thesis published by the Norwegian government. He graduated within the top 10% of his class.

Dan truly enjoys deep diving into our analytical research, a passion only equalled by his interest in wine. Focused on health and well-being, he enjoys morning yoga and meditation.

Yunbo Wei
China & International Sales Executive
Direct Phone: +86 21 6085-3591

After working in the UK office for two and half years, in 2019 Yunbo relocated to Shanghai in order to provide greater support to our Chinese client base.

With great passion for wine, Yunbo further enhanced her wine knowledge by undertaking and completing levels 1-3 of the Wine & Spirit Education Trust (WSET).

Yunbo's varied background in wine, finance and hospitality has provided the perfect foundation for her role at Cult Wines. With a positive personality, Chinese and English speaking, as well as a diversified background in different cultures, Yunbo provides professional advisory services to her customers helping both investors and wine lovers to choose the right wines, either for investing, collecting or drinking.

Apart from being a fan of fine wine, with a strong preference for Burgundy, Yunbo is a big collector of Hermes handbags and designer shoes.

Located in the buzzling Najing Road business district, Cult Wines’ Shanghai office has facilities for meetings, seminars and tastings. It can host events for a maximum of 50 guests.

Accompanying the launch of its Shanghai office, Cult Wines released a market report focusing on the Chinese market. Titled 2019 Fine Wine Investment Report, the report details the increasing demand and advantages of fine wine as a diversification option. Several Chinese and English language financial news outlets have picked up the report, including China Daily, The Asset and China News Shanghai.

To celebrate the opening of new office, Cult Wines Shanghai had hosted two launch parties with clients and corporate partners. 

Cult Wines Shanghai Office

2441 CITIC Square
1168 Nanjing West Road,
Shanghai 200041

Telephone: +86 21 6085 3559

Download our Fine Wine Investment Guide

The Cult Wines Fine Wine Investment Guide will teach you all you need to know about the world of Fine Wine, from expanding your knowledge to making your first investment.

The Shanghai office is by appointment only. Please email or get in touch with the portfolio managers to arrange a visit.

Posted in: Cult Wines Ltd News, Wine Investment, Wine Market News,
Tagged: China Shanghai Office